According to LiHo, its parent company Royal T Group is transitioning into new retail, as the brands under the group progress into online from traditional offline. In addition, LiHo Tea confirmed that it will be selling its bubble tea kits post-COVID-19 with a better and premium packaging. With the positive response to its bubble tea kit, LiHo said that it may explore adding more variations in the near future. The campaign was first launched in 24 April, and according to LiHo, its milk tea kit was sold out within 15 mins while the black tea oat latte was sold out within 30 mins during the launch date. We felt the need to do even better and react fast as a homegrown brand.Īs such, while complying with the government rules, LiHo Tea launched its bubble tea DIY Kit campaign, and aims to encourage consumers to stay at home and attempt to make a bubble tea. This helps us to be able to cater to their needs in these trying times and at the same time, to not lose the support and faith in our brand from the consumers that we have achieved thus far,” Tang said, adding that: “We monitor closely and take note whenever suggestions and feedbacks are given. Rodney Tang, managing director of Royal T Group told Marketing that the idea came about as the brand engaged with consumers on its social media platforms such as Telegram. Hence, LiHo decided to bring bubble tea straight to the comforts of its consumers’ homes and also let it serve as a temporary remedy for missing its beverages. According to LiHo Tea, the DIY bubble tea kit came about as the current circuit breaker law does not permit bubble tea stores to remain open. Customers will be able to purchase it online via Shopee’s website, and will be available all day. Tapioca Pearls: Tapioca Starch, Water, Corn Starch, Food Additives (Caramel Colour, Guar Gum, Sodium Diacetate, Potassium Sorbate), Artificial Flavourīrown Sugar Syrup: Brown sugar, Water, Fructose, Potassium sorbate (E202).Royal T Group's LiHo Tea Singapore has partnered exclusively with Shopee to roll out its DIY bubble tea kit. If you already have a Retea cup or don’t want one, you can just purchase the bubble tea kit separately. This is because the kit has been designed to be shelf-stable. You can easily add your own milk of choice to create this delicious cup of bubble tea!ġ x Glass jar (700mL) perfect for a size large and also holds a regular/smallġ x White or Black Leak-Proof plastic lid (with a wide hole + inner silicone ring + lid stopper) *Please note that you will need your own milk. ♻️ All our packaging is eco-friendly and low-wasteĥ x Organic Assam Tea Biodegradable Bags Ethically and locally sourced in Toronto.□ Perfect gift for your bubble tea-loving friend, family, or coworker.□ Make 5 servings of bubble tea for a fraction of the cost at a bubble tea shop!.□ Make and drink bubble tea sustainably in Drizzle this syrup on the side of your cups to make your trendy tiger stripes.Ĭrafted with the same top-tier ingredients as your favourite big chains, this kit ensures you wave goodbye to subpar grocery store options. Indulge in one of the most popular flavours on the market right now! Our thick brown sugar syrup has a delicious light caramel flavour and aroma, creating the perfect complement for tapioca, milk, and tea.
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